Direct store delivery (DSD), selling or distributing products directly to the point of sale (POS) or point of consumption (POC), is especially popular for food, drink, and other high-volume goods.
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Eliminating the “middlemen” in the supply chain is most efficient, especially when products have a short shelf life or are in high demand. Manufacturers ranging from Coca-Cola® and Budweiser® to Entenmann’s® and Hallmark Cards use DSD to get products right to the store — and to shoppers faster.
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