eMobilePOS Case Study

About this Case Study

Keolis Commuter Service operates the Massachusetts Bay Transportation Authority’s rail system, the fifth largest in North America. The rail operator recognized a need for better insight into ticket and revenue numbers than what the MBTA’s paper ticket system provided. In order to create a new marketing and promotional campaign that would boost ridership and optimize schedules, Keolis needed readily available, in-depth data that could form the basis of its new growth initiative.

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• The Star Micronics solution
• The results from the solution installation